Case Studies

Ed-a-mamma

Ed-a-Mamma is a purpose-driven, sustainable kidswear brand that blends affordability with environmental consciousness. Founded by Alia Bhatt, the brand faced challenges of being

Hello Kitty

Alphabet Media strategically repositioned Hello Kitty in India by anchoring the brand in the emotion of happiness and the vibrant aesthetic of Kawaii culture. Moving beyond its

Saundh

Stamped in Culture: When Art Met Fashion with Saundh....

Carat Lane

Alphabet Media partnered with CaratLane to launch the Ombre Festive Collection during Diwali, driving nationwide visibility across fashion, business, and digital platforms. The

London Bubble Company

Alphabet Media successfully launched London Bubble Company in India, introducing the global bubble waffle trend to the local market. The strategy centered on a Rs. 2 launch offer,

XYXX

AlphabetMedia partnered with XYXX to reframe men’s innerwear as a lifestyle statement rather than a functional necessity. Through creator-led content, topical campaigns like

The BombaySkin Clinic

A Green Glow in the City That Never Pauses....

Club Med

Alphabet Media transformed Club Med’s presence in India with a targeted, high-impact strategy that built brand awareness, strengthened trade relationships, and drove

Atmantan Wellness Centre

Alphabet Media worked with Atmantan Wellness Centre, transformed from a luxury weekend retreat into India’s leading holistic wellness destination. By leveraging thought

Baale LuxuryResort, Goa

Baale Resort Goa is the leading luxury retreat, offering private pool villas, bespoke hospitality, and immersive tranquility. Inspired by Bali’s opulence, it redefines high-end

Juicy Chemistry

Alphabet Media partnered with Juicy Chemistry, India’s first fully certified organic skincare brand, to build national visibility, drive consumer education, and position the

Kiro Beauty

Bringing a Clean Beauty Movement: How Kiro Redefined Influence Through Community....

Maserati India

In a market ruled by legacy German marques, Maserati partnered with Alphabet Media to redefine luxury for Indian consumers. With no traditional PR budget, the brand shifted gears

Orangetheory Fitness

AlphabetMedia launched Orangetheory Fitness in India by spotlighting its heart-rate-based group training model. With only four studios, we built a hyperlocal strategy targeting

Bree Matcha

AlphabetMedia partnered with Bree Matcha to launch the celebrity-backed wellness brand founded by actor Sanya Malhotra and powered by Essenzaa Nutrition. The strategy positioned

Conscious Food

AlphabetMedia partnered with Conscious Food to reposition the legacy organic brand for today’s millennial and zillennial consumers. Through community-focused storytelling,

JBCN

Alphabet Media transformed JBCN International School from a pre-primary-first brand into a serious contender in Mumbai’s K–12 and IB education landscape. By positioning

PVR Pictures

Alphabet Media positioned PVR Pictures as India’s leading anime distributor through the release of Suzume. By combining strategic leadership storytelling, extensive media

dozee

AlphabetMedia helped Dozee position itself as a critical remote healthcare solution during the pandemic by driving 150+ stories, securing credible media and influencer reviews,

Dr. Rashmi Shetty

AlphabetMedia repositioned Dr. Rashmi Shetty from a celebrity dermatologist to one of India’s most trusted aesthetic experts through a strategic shift in brand narrative. By

Carestream

Carestream Health executed a decade-long communication program in India to stay ahead of competitors like Siemens and GE. The strategy combined consistent media partnerships,

Boutique Living

Rock, Paper, Pillow: A Dreamland Makeover with Boutique Living....

ShemarooMeBox Office

ShemarooMe launched ShemarooMe Box Office to bring the theatrical movie experience home during the COVID-19 lockdown. With BookMyShow as a strategic partner, the platform

Pocket FM

AlphabetMedia helped Pocket FM reposition itself from a mass-market audio platform to a culturally relevant entertainment brand. By integrating its shows into entertainment trend

Zoo Media

From FoxyMoron to Zoo Media: Building Indiaʼs First Independent Network of Specialist Agencies....

Bergner

Stirring Up Traditions:How Bergner Won Over Indian Kitchens This Diwali....

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