About Us

Who We Are

Alphabet Media is a communications and public relations agency shaping powerful narratives for a fast-evolving world. We combine strategic clarity with bold creativity to craft stories that deliver lasting impact. Our work spans public relations, marketing communications, digital communications—across sectors like lifestyle, luxury, entertainment, corporate and the new economy. Founded by Tejal Daftary, the agency is built on the belief that simplicity paired with purpose can transform how brands connect with the world. We thrive on deep relationships, insight-led campaigns, and a commitment to purposeful execution.

Our Philosophy: The Power of Simple

We believe great stories are simple, clear, and purposeful.

Our Principles:

Knowledge

Research-led insights and strategic clarity we dig deep to inform every campaign with evidence and context.

Vision

Long-term thinking and big-picture brand building we help brands find purpose and stay consistent over time.

Action

Consistent, impactful execution we turn strategy into measurable results through disciplined delivery.

Our Methodology

(The 5-Step Process)

Deep Discovery

We start by immersing ourselves in the brand’s world, understanding its purpose, goals, and challenges. Through research, conversations, and data analysis, we uncover the most relevant audience insights. This step ensures that every strategy we create is rooted in clarity, aligned with objectives, and tailored to the brand’s unique context.

Strategic Storytelling

Great communication begins with a story worth telling. We craft narratives that connect brand truths with audience needs, blending creativity with simplicity. Whether it’s a compelling media hook, campaign idea, or founder profile, our storytelling ensures messages resonate emotionally, stand out in clutter, and inspire meaningful engagement.

Multi-Channel Execution

Execution turns ideas into impact. We integrate PR, digital, influencer collaborations, and experiential activations into seamless plans. Every channel plays its part, delivering a consistent message while adapting to its audience. Our process ensures disciplined timelines, creative energy, and flawless delivery, transforming strategy into visible, measurable brand outcomes.

Amplification

We ensure the right people hear the right message at the right time. By targeting influential media, engaging communities, and leveraging strategic partnerships, we expand the brand’s reach. Our amplification focuses on creating momentum turning one message into many touchpoints for maximum visibility, credibility, and sustained conversation.

Measurement & Optimisation

We believe in learning from results. By tracking coverage, engagement, sentiment, and business outcomes, we measure the true impact of our work. Insights gained help refine strategies, sharpen storytelling, and strengthen execution. This continuous feedback loop ensures brands not only make an impact but keep growing it.

Legacy & Expertise Metrics

Trusted by legacy and emerging businesses alike

years of collective experience

45 +

clients served

2000 +

year average client relationship

Founder Story

Tejal Daftary

Founder & CEO

Tejal Daftary is the Founder of Alphabet Media, a communications agency known for its clarity, creativity, and consistent delivery. With nearly two decades of experience, she is valued for her solutions-first approach and ability to craft purposeful, impact-driven narratives.

“Clarity is where creativity begins.”

A trusted partner to leading brands across sectors, Tejal brings together strategic clarity and creative instinct. She’s known for turning complexity into clear, actionable communication with a strong focus on execution. Recognised as a thoughtful, new-generation leader, she fosters a culture of curiosity and discipline, building stories and relationships that last.