Dozee
Dozee a pioneering health-tech startup
Dozee
In early 2020, Dozee—a pioneering health-tech startup—faced a critical moment: the global pandemic created urgency around remote health monitoring, but the market was flooded with noise. Dozee needed to rise above, communicate its technological credibility, build founder visibility for investor confidence, and educate stakeholders on its unique ability to transform regular hospital beds into step-down ICUs through contactless monitoring. AlphabetMedia developed a deeply strategic communication approach, turning Dozee into a trusted name for touchless vitals monitoring in India and beyond.
Background & Challenge
Dozee entered 2020 with a robust product based on Ballistocardiography (BCG), capable of remotely tracking multiple health vitals non-invasively. But public and institutional awareness of such technology was limited. During the COVID-19 outbreak, there was a growing need for telemedicine solutions, particularly for eldercare and non-critical patients. Dozee wanted to be seen not as just another health gadget, but as a serious med-tech innovation. The challenge was threefold:
- Build visibility for Dozee as a serious clinical-grade monitoring solution, not just a wellness tracker
- Position the product as essential infrastructure during a global health emergency.
- Elevate the founders, especially Mudit Dandwate, as visionary leaders to catalyze funding and partnerships.
Strategy & Approach
Alphabet Media structured Dozee’s outreach around three communication pillars:
- Health-Tech Authority: Establish Dozee as India’s first and only contactless remote vitals monitor with clinical accuracy, capable of supporting hospitals through step-down ICU transformation.
- Human-Centric Messaging: Emphasize the product’s role in eldercare, yoga and sleep therapy, and home monitoring—addressing emotional and functional needs during the pandemic.
- Founder Thought Leadership: Profile co-founder Mudit Dandwate as a category creator in India’s digital health evolution.
To activate these pillars, the strategy focused on:
- Consistent, thematic storytelling across B2B and B2C channels.
- Securing earned media in health, tech, and startup ecosystems.
- Leveraging influential voices in media, wellness, and digital communities.
Execution
Between March–August 2020, Alphabet Media rolled out an aggressive multi-channel communications program:
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Earned Media
- Garnered 153 media stories, including 10 high-profile product reviews and 55+ authored articles.
- Secured key interviews and features across platforms such as NDTV, Economic Times, Mint, Forbes India, Mashable, and YourStory.
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Digital Influencers
- Activated digital influencers including actress Pooja Bedi and journalists like Rajiv Makhni.
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Campaign Thinking
- Created content-driven campaigns around telemedicine, sleep monitoring, yoga wellness, and hospital partnerships.
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Public Health Positioning
- Positioned Dozee prominently in the government and health-tech innovation space through collaborations such as the Ministry of Ayush and ILS Hospitals.
Results at a Glance
Brand Credibility Boosted for Dozee’s Core Healthcare Tech
Only Indian Company Converting Beds into Affordable Step-Down ICUs
Enhanced Stakeholder Trust via Founder-Led Visibility
Positioned as Leading Remote Monitoring Partner for Hospitals & Eldercare
Growth in B2B & B2C Engagement with New Partnerships Across India