Masha Arabi

    ‘Do what you love’, a phrase I quickly vowed to and plunged into Mumbai’s sea of dreams. Public Relations fascinated me the most and here I am supervising PR for different brands and creating the market image they desire.

    Gaining experience in sectors like Real Estate, Education, Lifestyle, Retail, Celebrity and Entertainment for nearly 2.5 years, I now judge myself with a respectable PR experience to be able to sail a company’s ship.

    I enjoy drafting content and pitching for client stories in online and offline media. Brain storming sessions are a fun part and managing crisis gives me those challenging vibes. At Alphabet Media, each day is exciting. The job here has developed my insights and opened horizons for newer ideas. Taking pleasure in routine tasks, conversing with colleagues, attending events, client pitches and group lunches, the day never seems off to me.

    So far, the journey in PR has been one heck of a seesaw. Understanding different industries and meeting their founding fathers is certainly inspiring and drives me to dream big.

    Mumbai has been kind to me, though leaves me with limited time to pursue others activities like Swimming, Photography, Traveling, Stargazing, dancing to Zumba beats and watching sitcoms and movies. Everything happens on a quick note; ‘You snooze, you lose’, something I don’t wish for myself. So pulling my socks for the daily marathon and working to fulfill my dreams is what I love the most and that’s what I am doing today!